Ready-bound books in sturdy no-nonsense cloth bindings first began to appear in the 1830s. With the advent of these so-called publishers' bindings, book covers became transformed into a marketing canvas of sorts. Janine Barchas traces the surprising history of the Austen cover - from Victorian schmaltz to Kindle-era nudity - while speculating about the range of marketing strategies and what they tell us about the shifting cultural opinion of Austen and her work.