Professor Vijay Mahajan peels away Western-world stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets in a talk on his new book, "The Arab World Unbound: Tapping into the Power of 350 Million Consumers." Mahajan holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.
Location:
AT&T Executive Education and Conference Center (ATT) 202