In this age of polling, how can supporters of both major candidates in an election each think they are likely to win the election?
Arthur Markman FeaturesAgreeing to disagree: The difference between talking at and talking with someone else
Arthur Markman is Annabel Irion Worsham Centennial Professor of Psychology and Marketing...
Comments Off No CommentsMid-term elections: Faculty experts provide their analysis
A number of critical issues will be determining factors in this year's mid-term elections:...
Comments Off No CommentsPsychology Professor Discusses New Product Identity and Associations in N.Y. Times
Arthur Markman talks about new product categories and associations.
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