As part of our Elections 2012 coverage, visiting scholar Victoria M. DeFrancesco Soto reveals what the future holds for political ad campaigns this season.
Policy & Law - Political Ads 
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Marketing emotion and micro-targeting through political ads
By Christopher Palmer
Published: March 20, 2012 -
Political Ads Features
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For micro targeting it would certainly be a big benefit you can target more than one group simultaneously. What comes to mind is the large student debt we have in this country. I am sure both parents and former students would like to see this issue addressed.