In this latest analysis, Assistant Professor of Government Bethany Albertson explains how candidates tap into voters’ emotions in political ads.
Policy & Law - Presidential Politics 
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Presidential Politics Features
We are in the general now
Sherri Greenberg is lecturer and director of the Center for Politics and Governance...
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Beauty and the 2012 presidential race
Daniel Hamermesh Daniel Hamermesh is the Sue Killam Professor in the Foundations...
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Can Romney reach the real South?
In the Elections 2012 coverage on Know, experts from across The University of Texas...
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Poll shows Rick Santorum is favored in Texas
In this video James Henson, director of the Texas Politics Project, talks about what...
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Surprises in the election campaign cycle so far
In Elections 2012 coverage on Know, experts from across The University of Texas at...
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