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    Policy & Law

    Marketing emotion and micro-targeting through political ads

    By Christopher Palmer
    Published: March 20, 2012

    Dr. Victoria M. DeFrancesco Soto is a Fellow at the Center for Politics and Governance at the Lyndon B. Johnson School of Public Affairs, a visiting scholar in the Department of Government and director of communications for Latino Decisions.

    In this video, DeFrancesco Soto discusses the similarities between consumer marketing and political marketing, as well as how political ad campaigns might use micro-targeting to reach specific demographics.

    What to read next:

    • Quote 2
      Roland Garza said on March 26, 2012 at 8:30 p.m.
      For micro targeting it would certainly be a big benefit you can target more than one group simultaneously. What comes to mind is the large student debt we have in this country. I am sure both parents and former students would like to see this issue addressed.
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