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  • Advertising Professors Rate Super Bowl Ads

    Advertising Professors Rate Super Bowl Ads

    Laura Byerley, College of Communication
    Published: Feb. 1, 2013

    Sharing their expertise, advertising professors live-tweeted opinions of Super Bowl ads during the big game, joining millions in an online conversation. #SBAdJudge

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      Suneil Sood said on Feb. 7, 2013 at 12:58 p.m.
      Football allows adults to vicariously experience puerile hero fantasies and realize them to the extent allowed by their LCD displays. Commercials work hand in hand with the sport in providing this service, playing on the always-present insipient sycophantic and authoritarian tendencies of people. This forces people to fight a proxy battle with their own insecurities. These commercials legitimize and authenticate male aggression, primitive fascination with large objects, and wealth inequality. Commercials lightheartedly approve of a social climate of male dominance, while masking the dangers of male aggression taken to extremes, which is nothing to joke about. Auto manufacturers promote needlessly fast driving by pushing “prestigious” car brands, while masking the consequences of high speeds on the road (death). In the realm of the televised advertisement, treatment of certain segments of the population as subservient (almost subhuman) is wholeheartedly accepted. Advertisements sell socially fictionalized products based on the nonchalant debasing of lives, which goes unacknowledged.
    • Quote 2
      Deer Lu said on Feb. 7, 2013 at 1:53 a.m.
      Audi’s Super Bowl commercial is not that attractive because the brave behavior of the boy seems very childish and it will reminds people who can afford Audi that "Audi is for young kids who need to prove his brave only by kissing girls".