Article:
Mark S. Fowler & Daniel L. Brenner, A Marketplace Approach to Broadcast Regulation, 60 Texas L. Rev. 207 (1982).
 

Abstract:
Chairman Mark Fowler of the Federal Communications Commission (FCC) and Daniel Brenner argue for a national policy that will account for market forces in radio and television and accommodate the First Amendment rights of operators of commercial stations. They propose that the trusteeship model of broadcast regulation by which the FCC has regulated program content yield to a deregulated marketplace approach. The thesis of the authors is that “the perception of broadcasters as community trustees should be replaced by a view of broadcasters as marketplace participants.” They posit that broadcasters best serve the public by responding to market forces rather than governmental directives.