Essay:
Ronald K.L. Collins & David M. Skover, Commerce & Communication, 71 TEXAS L. REV. 697 (1993).
 

Abstract:
In this essay, Collins and Skover consider the constitutional protection of commercial speech. Their approach first analyzes the culture of modern mass advertising and how this novel culture affects the values that free speech upholds, namely rationality and individuality. They conclude that if modern commercial speech is to be constitutionally protected, it will be as speech in the service of selling rather than as speech that encourages consumers to act rationally.