AUSTIN, Texas—Allegra Jordan Young, UT Law's assistant dean for communications, announced that she will join marketing consulting firm I & O Communications, Inc., effective Sept. 1.
"Allegra Young utterly transformed communications at the Law School during her five years as director and assistant dean for communications," said UT-Austin President Bill Powers. "She built our alumni magazine, UTLAW, into an award-winning publication. I wish her well in her new endeavors, but I know we will sorely miss her at the Law School."
“Allegra did a terrific job in building a first-rate communications team. The Law School’s publications and web site improved dramatically during her tenure, as did the faculty’s presence in the media. We wish her the very best," said Steven Goode, dean ad interim.
"It's been a privilege to work at UT Law," said Young. "I am especially thankful for the support of Deans Powers and Goode, and our communications team members Laura Castro, Jodi Bart, Paul Goldman, and Nancy Kennedy. I wish the School all future success."
In 2001, President Bill Powers, dean at the time, tapped Young to launch a new communications division. She worked with him and the Law School Foundation Trustees to redesign the school's alumni magazine, UTLAW, which today enjoys a 93% approval rating. Young has been the managing editor, and each issue uses reports filed by Laura Castro, Jodi Bart, and others. It has been produced in partnership with Nancy McMillen Designs, Inc., Jan McInroy (copy editing), Chloe Communications, and Texas Monthly Custom Publishing.
During this time UT Law's presence in the national media was strongly augmented by the hiring of veteran journalist Laura Castro, a 1997 graduate of UT Law School. Castro created innovative channels to help promote faculty scholarship, such as a national media op-ed program. Her media trips have led to UT Law professors being featured in the national press, including The New York Times.
A significant early challenge for the communications team focused on helping the national media better understand what a terrific place UT Law is for underrepresented student populations. Young worked with faculty and administrators to craft the appropriate message about the programs created by faculty, alumni, and staff. As a result of that teamwork, Time Magazine recognized the institution's commitment and wrote that UT Law led the nation in minority recruiting initiatives. Hispanic Business magazine ranked UT Law the top law school for Hispanics in four of its past five surveys.
Young will become a principal consultant with I&O (Insights & Outreach) Communications, Inc. in Sept. I&O Communications provides management and marketing consulting services. These include new product development research, branding strategies, issue management, marketing materials development, and basic management consulting services. Founded in 2001 by Elyse Yates as Yates Consulting, the firm's clients are found in the energy, health, hospitality, non-profit, media, entertainment, and education sectors.
About Allegra Jordan Young
Prior to working at UT Law, Young managed an award-winning newsroom team at drkoop.com. She managed marketing for USATODAY.com where she worked on a team with administrators, editors, designers, and engineers. Those team efforts helped the site grow from 10,000 users per month to 8.2 million users per month. At 19 she co-founded her first company, which led her to be recognized as one of Time Magazine's "Rising Stars." She is an honors graduate of the Harvard Business School.
UTLAW Magazine: http://www.utexas.edu/law/depts/alumni/utlaw/
Alumni testimonials about UTLAW: http://www.utexas.edu/law/depts/alumni/utlaw/whatalumnisay.html
The UT Law communications team: http://www.utexas.edu/law/depts/communications/