Spring 2013 - Corporate Political Strategy
Werner, Timothy D
Unique # 29227
Credit Hours: 3
Course ID: 379M
|TTH||12:30 - 2:00 pm||UTC 4.104|
No exam information is available for this class.
This course is restricted to upper division students only.
This course will explore the relationship between business and government in the United States and around the world, with the goal of preparing you, as future managers, to develop non-market strategies. The course is divided into four parts: 1) understanding the non-market environment of the firm and its relationship to the market environment; 2) learning how to develop a general non-market strategy for a firm and how to evaluate the efficacy of different non-market tactics; 3) examining the role of non-market factors across different substantive policy areas of concern to firms; and 4) exploring how non-market factors vary cross-nationally and how they are shaped by international agreements.
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