Wed October 24, 2012 at LBJ Library 10th Floor Atrium
On Wednesday, October 24, Slate columnist Sasha Issenberg will speak on the "analytical revolution" in modern campaigns. Copies of his new book, The Victory Lab: The Secret Science of Winning Campaigns, will be available for sale and signing.
Sasha Issenberg is the "Victory Lab" columnist for Slate and the Washington correspondent for Monocle, where he covers politics, business, diplomacy, and culture. He covered the 2008 election as a national political reporter in the Washington bureau of The Boston Globe.
"The Victory Lab presents a secret history of modern American politics,pulling back the curtain on the tactics and strategies used by some of the era's most important figures - including Barack Obama and Mitt Romney - with iconoclastic insights into decision-making, marketing, and how analytics can put any business on the road to victory." - from the publisher