Skip Navigation

Election 2012: LBJ School Faculty Answer Pressing Questions Surrounding the Republican Primaries

As the many caucuses, primaries and debates leading to the Republican National Convention continue to unfold, LBJ School faculty are at the forefront of discussions on the day's most pressing issues. From the rise and fall of contenders, to national policy issues, the economy, jobs and the campaigns themselves, faculty continue to inform these and other national debates.

Sherri GreenbergSherri Greenberg Shares Insights on the General Election, Super PACS, and Various Election 2012 Issues

Sherri Greenberg, LBJ School Lecturer and a former Texas State Representative, explains why the Texas primary really is important nad takes on several pressing issues that have come to light over the course of the Republican primary season. She sheds light on the unique political relationship between Ron Paul and his son Rand Paul, also an elected Republican. She also describes the influence that money and the Super PACs have had on the various candidates' campaigns and explains why a candidate like Rick Santorum, who had less money than his competitors, could do so well in the Iowa Caucus.

Blog 1: We are in the General Now

Blog 2: The Texas Primary Really Does Matter

Video 1: Why is Rick Perry Continuing to South Carolina?

Video 2: The Pros and Cons of Ron Paul

Video 3: How Does Money Influence the Primary Campaigns?

Press:

Voter Turn Out Lower When No Competition - KXAN News, April 12, 2012
Latest in 2012 GOP Race - Fox 7 News, Jan. 20, 2012

Dr. Victoria DeFrancesco Soto Discusses the Art and Marketing of Political AdsVictoria M. DeFrancesco Soto

 Dr. Victoria M. DeFrancesco Soto is a Fellow at the Center for Politics and Governance at the Lyndon B. Johnson School of Public Affairs, a visiting scholar in the Department of Government and Director of Communications for Latino Decisions. She discusses the similarities between consumer marketing and political marketing, as well as how political ad campaigns might use micro-targeting to reach specific demographics.

Video 1: Marketing emotion and micro-targeting through political ads

Video 2: The Voting Trends of Women

Blog 1: The Arts and Science of Political Ads

Blog 2: President Obama, the ladies' man

Press:

Community groups launch intiative to encourage voter registration, participation - Austin American Statesman, April 5, 2012

 

Josh Busby Explains GOP Primary Dynamics and Foreign Policy Josh Busby

Assistant Professor of Public Affairs Josh Busby analyzes what he describes as "weakly salient" foreign policy concerns expressed by the major Republican candidates on the campaign trail in the many primaries leading up to selecting a candidate for president. Busby looks to polling data to support that many voters don't seem concerned with foreign policy issues but believes that foreign policy issues will loom larger in the summer and fall.

Blog: How primary is foreign policy?

 

Jeremi SuriJeremi Suri Discusses the Role of Independent Voters, the Economy, Taxes and Defense Spending and Offers Analysis of the Primaries in Videos and Blogs

Jeremi Suri is Mack Brown Chair for Leadership in Global Affairs at the Robert S. Strauss Center for International Security and Law, Professor of Public Affairs at the LBJ School, and a Professor of History in the College of Liberal Arts at The University of Texas at Austin. As a policy expert and historian, Suri explains the role of independent voters in the Republican primary elections and how the results of the primaries could affect the U.S. economy. Suri also explains the "cut, cap and balance" approach to a balanced budget espoused by candidates like Mitt Romney. Additionally, he discusses whether or not it is likely that a Republican president would increase defense spending. Suri is also a contributor to The University of Texas at Austin faculty blog covering issues pertaining to the election. In his third and final blog, Suri discusses the lack of a definitive frontrunner in the GOP race after Super Tuesday and the road to the Texas Primary.

Blog: After Super Tuesday: Bigger is Better

Blog: Riding the Florida Primary

Blog: And Then There Were Four

Video: Forecasting the Republican Primaries

Paul Stekler Analyzes the Affect of Negative Ads on Political Outcomes, Public Reactions, and the Paul SteklerFuture of Advertising in the 2012 Republican Primaries

Paul Stekler is a Professor of Public Affairs, Department Chair of the Radio-Television-Film Department, and notable documentary film maker. As an expert on political advertising and campaigns, Stekler describes the affect political ads have on the outcomes of races, public reaction to negative ads and how donations by SuperPACs (Political Action Committees) will continue to influence campaign advertising in the future.

Video: Negative Ads and Political Outcomes

Video: Can Romney reach the real South?