CTC Toolkit: Media Kit Guidelines
What is a media kit?
A media kit is an effective tool that can raise awareness of the programs
available at your center as well as serve as a medium for networking with
possible funders or other partners.
What is in a media kit?
A media kit contains four important pieces that can be stored in a simple
folder with your organization's name or logo and delivered to anyone who
is interested in learning more about your organization:
- A brochure or position paper that outlines the programs that your
center offers as well as the mission/vision of your organization.
- A fact sheet that illustrates the community issues that your organization
addresses - for example, a chart that describes the number of families
in your community that do not have access to computers and other technology
compared to surrounding areas in your city as well as nationally.
- A press release that describes some special event, such as the start
of a new program, your center's receiving a grant, etc.
- The business card of the contact person at your center (e.g. a program
or executive director).
Why use a media kit?
A media kit gives your organization the opportunity to make others aware
of the positive work that is taking place with at your center. If you
are interested in promoting your program in order to increase the number
of participants, drop off your media kit at any media outlet (newspaper,
television, radio) with a press release about the beginning of one of
your programs so that you can receive free coverage.
If you don't need to "publicize" your programs, then you can
use a media kit to send to potential partners. For example, a media kit
is an easy way to give potential partners information about your center
at a conference or meeting. Finally, you can use a media kit to acknowledge
the accomplishments of your participants. For instance, a press release
sent to a community publication could result in an article highlighting
the accomplishments of a recent group of graduates from your program.
In general, think of the media kit as one more way to "talk"
about your center and all of its work with others.
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