Fall 2012 - 62282 - PA388K - Advanced Topics in Public Policy

Strategic Corporate Communication

Course Overview

Topics for these policy seminars have included environmental and natural resources policy, health-service delivery policy, social welfare policy, transportation policy, science and technology policy, international affairs, national security, urban and regional growth policy, and political campaigns.

Section Description

Strategic Corporate Communication focuses on the strategic management of communication in profit and not-for-profit corporate settings. The course examines public communications functions and strategic messaging for internal and external audiences beyond the market environment (e.g., political engagement, public affairs/lobbying, investor/donor relations, cross-cultural/globalization, social media, corporate social responsibility). The course integrates the insights of practicing corporate communication professionals with the concepts and academic approaches of communication theory. Ultimately, students will have a broad understanding of the different roles and functions involved in strategic communications within contemporary global society.

This course is cross-listed with a Business School course BGS 380C.  McCombs is the home department.