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Conduct the Usability Test

Pre-test preparations

You've developed your Usability Test, scheduled your test subjects and now your are ready to go, right? But before you bring in your first test subject, you have three important quality checks.

1) Test the Usability Test - sit down at your computer with the usability test in hand, read the questions to yourself, and attempt to do all the tasks. Does the test work for you? Or are parts of the web site not ready for prime time yet? Share the Usability Test with your web site developers so they know what sections of the site you are testing. Make sure that the site will be stable and ready during the dates you are conducting the usability test.

The site doesn't need to be perfect, or finished. Just make sure your questions/tasks are actually doable, and not just a dead end.

2) Practice Giving the Test - grab an unsuspecting co-worker or friend and conduct the entire usability test on them. This will help you feel more comfortable when you do the test on your first real test subject. Have your friend/co-worker complete all the paper work (waiver, entrance and exit questions). As you read the task based questions aloud, remember not to lead them to the answer. Encourage them to talk out loud (with some folks you will need to encourage them to do this on every question).

Remind them over and over, that you are not testing them, but you are testing the software. If they have problems completing the tasks, their complaints and frustrations (voiced aloud) will help you convince the developers that things need to be changed.

Tell them you want them to be brutally honest. You had nothing to do with the design of the system and want them to tell you exactly what they are thinking. If they think the site "stinks" or they are ready to pull their hair out, you want them to tell you!

As they give you feedback, both negative and positive, tell them "that is a good point" and write down what they say. Show approval and appreciation for their comments.

3) Supply Checklist - make sure you have everything you need to conduct each test. Your checklist might look something like this:
  • Waiver
  • Entrance Questions
  • Task Based Questions
  • Exit Questions
  • Computer with internet connection and all required plug-ins
  • URL of working web site
  • Token of appreciation - food or gift certificate
  • Pen(s)

I like to create a web page that has copies of all the usability testing documents online as well as a link to the site. Then, if I have forgotten anything, I can grab a copy online and print it out wherever I am.

Testing Methodology

Okay, now we are ready to conduct the test.

1) Welcome: Welcome the test subject and thank them for coming. Make them feel at ease. Tell a joke, or talk about the weather. Ask if they have ever been in a usability study before. Assure them that it is fun and easy.

2) Agenda: Outline the main things you will be doing during the usability study. For example, you could say:

First, I will have you sign a waiver that indicates your willingness to participate in this usability study and let's you know that I'll be taking notes of your comments, but will keep all your personal information private.

Second, I will ask you some basic demographic questions.

Third, I will ask you to complete X number of tasks on the new web site. Keep in mind that we aren't testing you, but we are testing the web site. Any problems or frustrations you encounter will help us see where the design needs to be changed.

Fourth, I will ask you for your general feedback on the site. We want to know your opinion.

This process should take about an hour, so let's get started. (Note: It is important to end the test on time. You need to be respectful of the persons time, especially if you want to get honest answers.)

3) Waiver/Entrance Questions: Have the person complete the waiver. Answer any questions they have. Have the person complete the demographic/entrance questions. You can either have them complete the form on paper, or ask them the questions out loud and fill it in for them. Whichever works best for you.

4) Task Based Questions: Have a computer ready with the browser open and sitting on the starting page of your web site. As the test facilitator, you will instruct and observe the subjects performing fairly simple, common tasks. You will verbally lead them through the series of tasks/questions, encouraging them to think out loud and respond to what they are looking at. You will ask questions about their thought processes and their decisions as they work, without being intrusive or leading. You will also take in-depth notes directly on the Task Based Questionnaire.

Things "To Do" and Things "Not to Do" while facilitating the test:

Things to Do Things Not To Do
Listen carefully Fail to Listen
Encourage Criticize
Be Neutral Be Defensive
Speak English Speak Geek
Answer questions with "What would you do?" or "What do you think?" Lead user to the answer
Be Patient Be Impatience, Rush

As you ask each question aloud, try to use the exact words on the test. Do not lead the user to the answer. Do not help the user answer the question. Remind the user we are testing that software, not them. Encourage them to think out loud. (“what words are going thru your mind?”, “what are you looking for?”)

Make note of the click stream (the path the users follows to complete the task). Note any of the users comments and suggestions for making the task easier. Finally, indicate if the person was able to successful complete the task, as well as your opinion of their satisfaction or frustration level.

Remember, someone will have to transcribe these notes. So try to write legible and capture what you are observing.

5) Exit Questions:

When users are finished going through the set of task-based questions, hand them the exit questions and ask them to answer them. Then give them a few minutes to talk informally about their usability experience with you. Ask them what they liked/disliked about the site most, if they have suggestions for improvements, etc. If they’ve done or mentioned anything during the test itself that you want to ask further questions about, now is the time to ask. In my experience, users are only too happy to talk with you when the test is over!

 


  Updated 2006 July 26
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