I was surprised to just hear about the Longhorn Halloween event that took place today. I am always looking for events, especially free events, to take my little boy to. For 7 years, I've taken my little boy to Halloween events around town, and never even knew that this "Annual"(?) event even existed.
I subscribe to event newsletters from Texas Box Office, UT Texas Memorial Museum, Austin Nature and Science Center, Austin360, and regularly scour other websites that publicize community, youth orientated events like this and I did not see this event listed in any of those sites, or for that matter, did not catch any pre-event coverage by any of the local tv stations. I even drive by the facility on a regular basis and never even saw the event advertised on that new million dollar sign.
This must be a rare event at the Erwin Center, an event that is free and does not charge convenience fees, service fees, box-office fees, or ticket printing fees. It’s the perfect opportunity for the Erwin Center and U.T. to reach out to the local community, the community that has to pay their hard earned money to attend other admission-charged events at the Erwin Center. Yet, it would appear, that only minimal effort may have been put into publicizing the event.
If you are truly trying to provide the highest level of service, I suggest you take advantage of events like these to establish goodwill and truly promote them to the community, not just ticketed events where you get to collect fees.
J. Herdez
jah8100@yahoo.com
1. j. herdez said on Oct. 30, 2011