ESPN and The University of Texas at Austin Unveil ‘Longhorn Network’ Name and Logo

April 3, 2011

AUSTIN, Texas — The name and logo for the 24-hour University of Texas at Austin network were announced today by ESPN Senior Vice President, College Sports Programming, Burke Magnus, Men’s Athletics Director DeLoss Dodds and Women’s Athletics Director Chris Plonsky at the Longhorns’ annual spring football game televised by ESPN.

Longhorn Network
The informational site debuted today and will serve as an initial resource to fans looking to learn more about where and how to get Longhorn Network in time for its August launch.

The ‘Longhorn Network’ was unveiled as the official network name in conjunction with the official logo for use in all printed, online and on-air instances.

Incorporating the iconic Longhorns silhouette and official orange color, the mark gives a nod to the tradition of university athletics while providing a look ahead to the groundbreaking new network. In addition, the informational site debuted today and will serve as an initial resource to fans looking to learn more about where and how to get Longhorn Network in time for its August launch. At launch, the site will be the broadband network home for Longhorn Network.

Magnus said, “We look forward to covering UT sports like never before. I have little doubt that the Longhorn Network name and logo will fast become synonymous with excellence, just like the UT athletics program.”

“The work continues on this exciting new project,” Dodds said. “This is yet another step leading up to our launch which will offer viewers unprecedented access to our sports programs and university in time for the fall season. But to make this a successful venture, we need the support of our alumni and fans. We encourage everyone to visit and request Longhorn Network.”

Earlier this month, ESPN’s Dave Brown and Stephanie Druley were named vice presidents for programming and production, respectively. Both will relocate to Austin, Texas.

About the Longhorn Network

ESPN has a 20-year agreement to own and operate a year-round, 24-hour network dedicated to Texas athletics in partnership with The University of Texas at Austin and IMG College. Longhorn Network, scheduled to begin in August 2011, will offer a variety of content, highlighted by more than 200 exclusive events annually from 20 sports, original series and studio shows, historical programming and academic and cultural happenings. The broadband companion to the TV network will offer extensive content, particularly live games not carried on the linear TV network due to scheduling conflicts.

For more information, contact: ESPN media contact: Keri Potts, 860-766-4483; The University of Texas media contact: Nick Voinis, 512-471-2151.

29 Comments to "ESPN and The University of Texas at Austin Unveil ‘Longhorn Network’ Name and Logo"

1.  Atari said on April 3, 2011

"DISH Network currently has no plans to launch the Longhorn Network"

This needs to be remedied, or if it's not I'll be looking for a new cable provider. The problem is there isn't currently a cable provider in my area that does plan to launch the network.

Probably should have lined up at least a few cable providers before releasing this to the public.

2.  Molly Ferguson said on April 4, 2011

Our zip code is 77388 and we have Comcast cable. Will we be able to receive the "Longhorn Network"?

3.  David Wieland said on April 4, 2011

Are there any employment opportunities with the Longhorn Network?

If so, who do I contact?

4.  Matt said on April 5, 2011

I too would be very interested in employment opportunities with the Longhorn Network. Please let me know if there are any openings as well as how do i go about applying.

5.  Bill said on April 5, 2011

What over the air channel will this be broadcast on in the Austin area?

6.  Concerned said on April 5, 2011

You Texas fools are sports obsessed.

7.  longtimelonghorn said on April 6, 2011

The Longhorn Network can really help finance UT Finanicial Aide for students education, staff wards and use other UT money making departments or inities to create a fund for student helping students. No students should be left behind or forced to put off their college education.

Part of the revenues needs to be allocated to support the Financial Aide Office each semester to help our students stay in school.

Each student should be able to obtain student loans and grants to help them get their education or futher their education.

One of our important goals and our mission as a university should be to find and create revenues to increase, and never cut Students Financial Aide.

Money making departments and surplus monies left over, a percentage should be given to assist Finicial Aide at the end of the fisical year.

Tact on an extra $5.00 (five dollars) to students fees each semester to support Finicial Aide. Student helping students, to start a Students United & Focused Educational Fund.

Subtract $5.00 ( five dollars) from UT Parking & Traffic to be given to Finicial Aide. The parking fees and tickets are outrageous......better to serve the students needing finacial aide. The Robin Hood method!!!

Part of the monies from this venture should be allocated for future Athletic Dept staff salaries. The UT Athlectic Department should always be able to sustain itself.

A deep recession suggest that all monies allocated for special awards for professional staff should be limited to $500, $1,000, $5,000, $10,000 gifts, instead of up gifts that have been given over that amount in recent years. Let the Longhorn Network fund the special wards for staff.

8.  Thomas said on April 6, 2011

The University of Texas, what starts here changes the world. Hook 'em!

9.  PakistaniHorn said on April 8, 2011

As an alum, I am a huge sports fan and at the same time, very interesting in seeing us come to the standard of Berkeley, or other elite universities in terms of research. We all know the athletics department is making a lot of money, what concerns me is that the boom is not being used for academics. I think the President should commit a fixed proportion of the money from the Longhorn Network to the academics program. The State can not be trusted for a steady stream of income and we need to become self sufficient in our income. This is a great step in that direction, BUT IFF the money is committed to the academics.

10.  Thomas Palaima said on April 8, 2011

Read Garrett G. Fagan, *The Lure of the Arena: Social Psychology and the Crowd at Roman Games* (Cambridge University Press 2011) and you will understand how and why we have come so far in reinforcing 'entertainment' over a true focus on education and even how and why power figures buy into *panem et circenses*.

This Network proves that there are no limits beyond which the corrupting influence of the pseudo-amateur, but really professional NCAA program at UT Austin will not go, with the full backing of our university, regental and state leaders.

What starts here debases our world.

Any revenues generated by this exploitation of amateur athletes many of whom are nowhere near qualified academically to be here at UT Austin and many of whom never get degrees (and the NCAA has set up smokescreens that virtually assure many athletes will remain eligible but fall short of degrees) is immoral money.

This is shameful.

11.  Casey said on April 13, 2011

The background Bevo is on in the logo is absolutely terrible. Just make it all burnt orange. You can keep network in black but the black and orange back drop is just plain ugly.

12.  Scott said on April 14, 2011

We live in 78232 zip code. Time Warner cable. no plans to offer the network at this time

13.  Lincoln said on April 14, 2011

I'd rather support academia.
Read something above about bread and circuses--yeah.

14.  sheryl said on April 14, 2011

A T & T U-verse has said they do not plan to carry the Longhorn Network. If youhave U-Verse, please tell them you want it.

15.  Carolyn Breazeale said on April 14, 2011

I tried to request Time Warner Cable to add Longhorn
Network. They said birthdate was necessary, I gave
the year but not the month & date & they would not allow the submission. With all the identify theft occuring I do not wish to have this info on internet. Am an Longhorn alumnus & longtime sports fan.

16.  Al Saldana, Jr. said on April 14, 2011

Why are we continuing to promote burnt orange and black as if they were the official school colors? When I graduated, the official colors were burnt orange and white! Black was never used even as an accent; and in my opinion, everything looked classier without the
use of black!!! If those in control are determined to employ black, perhaps we should change our shade of orange to a hue more akin to that of Oklahoma State.

17.  Roy Setliff said on April 14, 2011

The logo should be white and orange. Please remove the black from the logo.

18.  Gayle said on April 14, 2011

Regarding staff wards mentioned in message 7: what kind of ward are we talking about? Some days, I'll grant you, I'm ready for the mental ward, but I think that's covered by staff insurance.

Or did you mean "awards"?

19.  carlos said on April 14, 2011

good idea for the hardcore UT fans, but what a hideous logo?? really?? looks as amateur as it can be.

20.  Garth carroll said on April 15, 2011

I'm in.........

21.  Charles Curtis said on April 15, 2011

At least 50% of the funds from this venture should be used to lower all student fees. Targeting monies to specific groups is "unamerican."

22.  Naufil Mulla said on April 15, 2011

Awesome! Can't wait to watch 24/7.

Texas: Where National Championships Happen

23.  clayton norton said on July 31, 2011

I am a huge longhorn fan up in the Texas panhandle. I have cable one as a cable provider which does not plan to provide the longhorn network, right now dish nor direct tv plan to provide the channel. how can you get the channel? how can you launch a channel with no way to get it?

24.  kenny said on Aug. 3, 2011

So what is it? Is Dish going to have the longhorn network or what? Why don't they just sell out to Disney then ESPN can carry it. We just want our FOOTBALL!

25.  Phil M. Miller said on Aug. 5, 2011

I agree with those who feel the color black has no place in the network logo!

26.  Lisa bartine said on Aug. 6, 2011

My family bleeds Burnt Orange!! I think that if none of the cable/dish networkorn Network, carry the Longhorn Network, MAYBE WE should be able to watch it online!!! Just a thought..

27.  Brian & Sheryl Grigsby said on Aug. 10, 2011

At&t U-verse does not currenty offer the Longhorn Network. My wife and I both graduated from UT at Austin. We are considering changing to a provider that does. Hook'Em

28.  James Skelton said on Sept. 3, 2011

You have no idea of the great number of Longhorns -alums, grads and fans - who live in Oklahoma. We scramble to see any mention of the 'Horns since we are dominated by Zero U, Cowboy State U and the Hog U. Many of us live on rural spreads and we don't have urban cable so we rely on Dish TV which is not responding. It is not true that the Longhorn Network is one state. It is a Nation for sure! Oklahoma is one of the Longhorn States of America!

29.  Joe Cash said on Dec. 22, 2011

The concept of The Longhorn Network is tremendous. The problem is that its lack of a broad-network offering limits access to many of us who would be thrilled to have increased access to UT competitions, etc. As a former letterman at the University of Texas I am dissappointed by my inability to have access as DISH doesn't offer it.