Tag Archive: advertising RSS

Hiring Look-Alike Employees Alienates Customers

In order to create brand ambassadors who can sell a certain look, clothing stores have been known to screen prospective employees based on appearance. In addition to creating ethical concerns, this practice may be alienating customers, according to research from the Moody College of Communication at The University of Texas at Austin.

$10 Million Campaign Establishes Stan Richards School of Advertising and Public Relations at UT Austin

$10 Million Campaign Establishes Stan Richards School of Advertising and Public Relations at UT Austin

The University of Texas at Austin has announced the completion of a $10 million fundraising campaign to establish the Stan Richards School of Advertising and Public Relations, named in honor of Stan Richards, founder of Dallas-based advertising agency The Richards Group, the largest independent agency in America.

Live Super Bowl Ad Rating Panel Organized by UT Austin Moody College of Communication

During this Sunday's Super Bowl, advertising professors from The University of Texas at Austin Moody College of Communication will live tweet critiques of Super Bowl ads.

Moody Foundation Invests $50 Million in UT Austin College of Communication

The Moody Foundation has announced a $50 million commitment to establish the Moody College of Communication at The University of Texas at Austin, resulting in the largest endowment for the study of communication of any public university in the nation.

Research Helps Explain Patient Knowledge of Vaccines, Providing Insight for Health Care Providers and Educational Campaigns

Health care providers face a communication challenge when seeing patients who have formed negative or ambivalent opinions on vaccinations through Twitter.

UT Austin College of Communication Organizes Live Super Bowl Ad Rating Panel

During this Sunday's Super Bowl, advertising professors from The University of Texas at Austin College of Communication will live tweet critiques of Super Bowl ads. Professor Neal Burns (@berryboy316), Assistant Professor Kevin Thomas (@kevin_d_thomas), Assistant Professor Angeline Close (@angelineclose) and Assistant Professor Robert Lewis (@robertjoellewis) will share their thoughts under #SBAdJudge. "For many, not only…   » Continue Reading

Jalah Goette Named New Director of Texas Student Media

Jalah Goette Named New Director of Texas Student Media

Following her exemplary leadership as interim director, Jalah Goette has been selected as the new director of Texas Student Media (TSM), overseeing the daily operations of The Daily Texan, Texas Student Television (TSTV), KVRX 91.7 FM, Texas Travesty and the Cactus Yearbook.

Belo Center for New Media Opens for Classes Aug. 29

Located at the northeast corner of Dean Keeton and Guadalupe streets, the $54.8 million Belo Center provides interactive classrooms and meeting space for more than 4,200 students in the college and houses the adjacent KUT Public Media Studios. The Belo Center includes lecture halls, auditoriums, student offices and meeting rooms, as well as spaces for film screenings and conferences for all college departments.

Advertising in Violent Video Games Results in Poor Recall, Negative Brand Perception

Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to researchers at The University of Texas at Austin.

Branding, Measurement and New Media’s Impact Focus of Advertising Conference, April 12

Event: Some of the thinkers and practitioners who are shaping the future of the advertising and branding industry will gather at the conference "And the Brands Played On," produced by the Department of Advertising and Public Relations at The University of Texas at Austin. Presenters include: Gay Gaddis, president and CEO of T3 (The Think…   » Continue Reading