Tag Archive: consumer behavior RSS

Poll: Americans Believe U.S. Headed in Wrong Direction on Energy

A poll released today by The University of Texas at Austin found less than 14 percent of Americans think the country is headed in the right direction on energy. Of more than 3,400 consumers surveyed, 84 percent were worried about U.S. consumption of oil from foreign sources and 76 percent about a lack of progress…   » Continue Reading

Green Marketers Should Take Cue from Ten Commandments to Increase Sales

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

Experts Available to Discuss Super Bowl Advertising

The Fox network will air Super Bowl XLII on Feb. 3. Last year, 93.2 million viewers tuned in to watch the game and the advertisements. According to the industry magazine "Advertising Age," Fox has gotten some marketers to pay as much as $3 million per 30-second ad to appear in the game. Thanks to the…   » Continue Reading