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Marketing Professor to Be Recognized by Texas State House of Representatives for Teaching Award

Marketing Professor to Be Recognized by Texas State House of Representatives for Teaching Award

Herb Miller, senior lecturer in the Department of Marketing in the McCombs School of Business at The University of Texas at Austin, will be recognized May 10 by the Texas State House of Representatives for his receipt of a Texas Exes Teaching Award.

Green Marketers Should Take Cue from Ten Commandments to Increase Sales

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

Professor finds thriving markets, vast business opportunities and optimistic consumers throughout continent

Professor finds thriving markets, vast business opportunities and optimistic consumers throughout continent

Africa Rising: Is Africa a lost cause? With stories of disease and famine coming out of the continent every day, it is easy to understand why some might come to that conclusion. Africa is a charity case, the thinking goes, and not a winning one at that. Even the brightest academics like Vijay Mahajan can be swayed by the constant wave of negativity about Africa in the mainstream media. To set the record straight, he embarked on a journey across Africa, traveling thousands of miles and listening to hundreds of stories from business leaders, entrepreneurs and consumers over three years.