Personality, age and background influence your investment decisions more than you might think, finance prof says
Anatomy of an Investor: Theories on how to play the stock market abound. Buy low, buy companies whose leadership you admire, invest in organizations that reflect your personal values. And don't count out the ever-popular strategy of throwing darts at the newspaper's financial pages. Every investor hopes he or she has figured out how to beat the system and turn a huge profit.