Tag Archive: Jorge Peña RSS

Advertising in Violent Video Games Results in Poor Recall, Negative Brand Perception

Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to researchers at The University of Texas at Austin.

Digital Media Researchers Receive Grants to Collaborate with Portuguese Universities

University of Texas at Austin researchers together with collaborating Portuguese researchers have received six grants totaling about $1.5 million U.S. ($1.2 million Euros) from the Science and Technology Foundation of Portugal (FCT) to expand the presence of advanced digital media through educational and research exchange.

Avatars Can Surreptitiously and Negatively Affect User in Video Games, Virtual Worlds, Research Shows

Although often seen as an inconsequential feature of digital technologies, one's self-representation, or avatar, in a virtual environment can affect the user's thoughts, according to research by a University of Texas at Austin communication professor.