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Green Marketers Should Take Cue from Ten Commandments to Increase Sales

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

New Happiness Research Demonstrates When Material Items Are the Best Option

It matters whether you give your loved one a material gift or an experience for Valentine's Day, say researchers at The University of Texas at Austin's McCombs School of Business and Washington University in St. Louis. Past research has shown that opting for shared experiences such as vacations and theatre tickets will lead to more long-term…   » Continue Reading