During this Sunday's Super Bowl, advertising professors from The University of Texas at Austin Moody College of Communication will live tweet critiques of Super Bowl ads.
Event: Some of the thinkers and practitioners who are shaping the future of the advertising and branding industry will gather at the conference "And the Brands Played On," produced by the Department of Advertising and Public Relations at The University of Texas at Austin. Presenters include: Gay Gaddis, president and CEO of T3 (The Think… » Continue Reading
On Feb. 7, nearly 100 million people will watch Super Bowl XLIV on television. This is the one day a year America celebrates advertising. This year, thanks to the weak economy, media experts predict the price for a 30-second commercial will drop for only the second time in history—although a Super Bowl spot is still… » Continue Reading
Event: "AdWakening: The 21st Century Agency," a conference hosted by the Department of Advertising and Public Relations at The University of Texas at Austin, will look at many of the factors affecting advertising, from the rise of consumer voice in marketing communications to the ever-changing ways marketers are influencing consumer behavior. This event is open… » Continue Reading