$10 Million Campaign Establishes Stan Richards School of Advertising and Public Relations at UT Austin
The University of Texas at Austin has announced the completion of a $10 million fundraising campaign to establish the Stan Richards School of Advertising and Public Relations, named in honor of Stan Richards, founder of Dallas-based advertising agency The Richards Group, the largest independent agency in America.
The Moody Foundation has announced a $50 million commitment to establish the Moody College of Communication at The University of Texas at Austin, resulting in the largest endowment for the study of communication of any public university in the nation.
Located at the northeast corner of Dean Keeton and Guadalupe streets, the $54.8 million Belo Center provides interactive classrooms and meeting space for more than 4,200 students in the college and houses the adjacent KUT Public Media Studios. The Belo Center includes lecture halls, auditoriums, student offices and meeting rooms, as well as spaces for film screenings and conferences for all college departments.
Independent bloggers represent the least trusted media type and are the most likely to be turned down for press pass requests, according to the first academic study to assess the sentiments of media-credentialing executives in sports organizations toward new media coverage.
Organizations communicating health and safety information during a crisis need to respond quickly and in common terms when communicating to the public, otherwise audiences will seek information elsewhere, according to a study by a University of Texas at Austin researcher.