A group of Dell employees visit the exhibition "I Have Seen the Future: Norman Bel Geddes Designs America." Photo by Pete Smith.

Scott Lauffer, an Industrial Design Director at Dell’s Enterprise Product Group, recently visited the exhibition I Have Seen the Future: Norman Bel Geddes Designs America with a group of colleagues, primarily industrial designers and engineers. The group takes occasional offsite visits to find inspiration. This is the third visit the group made to the Ransom Center over the past few years. Lauffer shares his observations from the visit.

As designers I think we all drew inspiration from the versatility that Norman Bel Geddes displayed not only in the types of work that he consulted on, but the salesmanship he exhibited to…