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Last month, the Ransom Center participated in and helped to sponsor an experimental documentary project from Magnum Photos called “Postcards From America.” The trip has now finished, topped off by a pop-up exhibition and reception at the Starline Social Club in Oakland. The show was terrific, and images from the trip, printed in a range of sizes, were taped up in groupings around the room. None of the images had credits, which forced everyone to really look at them. There were also two very long tables onto which were piled huge assortments of 4×6-inch prints from the trip, also presented anonymously. The prints had been made at a local drugstore, reminding us all that photographs are first and foremost acts of communication, meant for the widest possible audience. People spontaneously started grouping these images together into small sets, curating on the fly. Often, these images were combined with narrative texts from Ginger Strand, the writer traveling with the Magnum photographers.
This message was reinforced, just yesterday, when we received in the mail a set of signed postcards the photographers produced while on the road, one from each photographer. A thoughtful post on the “Postcards From America” blog by Strand sums it all up:
For the last several days, postcards have been rolling off Uncle Jackson’s two printers. There’s a lot of perfectionism around the postcards—choosing the right images, getting the colors correct—but in the end, it’s a naturally imperfect form. Whoever drops the postcards into the mail slot—whoever delivers them into the chutes and sorting machines and conveyor belts and plastic tubs and mail sacks and entirely human fingers of the United States Postal Service—that person is going to have to take a deep breath.
But that’s what a road trip is all about: the creative tension between the perfect, polished, product and the nature of the road: the fleeting glimpse, the passing landscape, the too-short message on a too-small card: look, this is what I saw.
The ‘Postcards From America’ project ended with a pop-up exhibition and reception at the Starline Social Club in Oakland, California, on May 26, 2011. Photo by David Coleman.