University of Texas at Austin

Posts Tagged ‘marketing’


Tuesday, November 30, 2010

It adds up when the gift you buy is all about you

Susan Broniarczyk, McCombs School marketing professor, researched link between what we buy and who we are

Susan Broniarczyk, McCombs School faculty member,researched link between what we buy and who we are

The McCombs School of Business posts a timely story about shopping that can have an emotional and financial impact.

What happens when the perfect gift for a friend is just not you?

Two university researchers warn shoppers to beware of gifts that cause them to feel uncomfortable about their own identity (“I’ll give you this, but I don’t like it.”). Such purchases can spur gift givers to spend
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Monday, August 23, 2010

Consumers are Wary of Green Products, but Unwilling to Admit It, Say Researchers

People say they want to buy 'green' products, but don't necessarily do it, Texas business professors found.

People say they want to buy ‘green’ products, but don’t necessarily do it, Texas business professors found.

I know I’ve done this:

I’ve looked at cleaning products on the shelf at Target or Walmart and seen the ones with natural ingredients. And I’ve wondered, “Can they really get the job done? Can they get stains out as well as chemicals engineered for that very purpose?”

I usually pull the usual “industry strength” cleanser off the shelf, put it in the cart and
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