University of Texas at Austin

Posts Tagged ‘McCombs School of Business’


Monday, August 23, 2010

Consumers are Wary of Green Products, but Unwilling to Admit It, Say Researchers

People say they want to buy 'green' products, but don't necessarily do it, Texas business professors found.

People say they want to buy ‘green’ products, but don’t necessarily do it, Texas business professors found.

I know I’ve done this:

I’ve looked at cleaning products on the shelf at Target or Walmart and seen the ones with natural ingredients. And I’ve wondered, “Can they really get the job done? Can they get stains out as well as chemicals engineered for that very purpose?”

I usually pull the usual “industry strength” cleanser off the shelf, put it in the cart and
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