University of Texas at Austin

Posts Tagged ‘puresport’

Wednesday, September 17, 2008

In good taste

Professor John Ivy, developer of Puresport.

Professor John Ivy, developer of Puresport.

John Ivy, a professor in the Department of Health Education and Kinesiology, has studied human performance for decades. He knows what helps athletes compete better and what doesn’t.

He’s poured that knowledge into a sports drink called PureSport. It combines carbohydrates, protein and other essentials to help athletes during an event and for recovery after.

“We did taste tests on about 10 different flavors over about four different runs to get the four flavors and consistency we
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