Friday, December 12, 2008
Sociologist Analyzes the Business of Toys
As millions of Americans brave shopping malls this holiday season, they will inevitably come across a migraine-inducing temper tantrum in the toy aisle, or perhaps a belligerent argument between a customer and a cashier.
Why are these scenarios ubiquitous in retail stores throughout America?
This is one of many questions about mall culture Christine Williams, professor of sociology, explores in “Inside Toyland: Working, Shopping and Social Inequality” (University of California Press, 2005), which reveals the unsavory realities of race, gender and
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