Search results for keyword(s) 'Advertising' .
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EXPERTISE
Advertising, branding, qualitative research, consumer behavior, Internet marketing, ethnic studies, business, digital and alternative media.
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EXPERTISE
Advertising, marketing, social marketing, social responsibility in business, service marketing, marketing strategy, business ethics
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Advertising, public relations, sports marketing and media.
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Terry Hemeyer, M.A.
Senior Lecturer
Public Relations (Advertising)
College of Communication
CONTACT INFORMATION
Office: (713) 819-1322
E-mail: TTGHEMEYER@aol.com
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EXPERTISE
Crisis management; public, employee, community, government and investor relations; advertising; marketing; consumer segmentation; human resources; communicating corporate layoffs, and corporate security.
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EXPERTISE
Branding, marketplace diversity (multicultural marketing); urban marketing; consumer networks (cognitive and social); advertising; diversity advertising; and hip-hop.
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cross-cultural consumer behavior, multicultural marketing communication, consumer response to new media
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Advertising and marketing communication management; current; issues in advertising practice; ethical issues in marketing; media management issues; advertising agency issues; business, integrated brand promotion, campaign planning and media management
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Jef Richards, J.D., Ph.D.
Professor
Department of Advertising
College of Communication
CONTACT INFORMATION
Office: 512-471-8118
E-mail: jef@mail.utexas.edu
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EXPERTISE
Advertising law and regulation; tobacco advertising; First Amendment and commercial speech; Internet advertising regulatory policies; communication.
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EXPERTISE
Politics, Southern politics, political campaigns, political advertising and how polls affect campaigns and campaign messaging; documentary filmmaking
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EXPERTISE
Advertising copy research and consumer behavior; emotional response to advertising; health communications and social marketing issues; business. Health communication, including HIV/AIDS, immunization, and obesity.
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Gary Wilcox, Ph.D.
John A. Beck Centennial Professor in Communication
Advertising
College of Communication
CONTACT INFORMATION
Office: (512) 471-0917
E-mail: Burl@mail.utexas.edu
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EXPERTISE
Alcohol advertising; cigarette advertising; interactive communication
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