|
BIOGRAPHY
Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He is a former dean of the Indian School of Business in Hyderabad.
Prof. Mahajan is one of the world's most widely cited researchers in business and economics, and has been invited by more than 100 universities and research institutions worldwide for research presentations. His last book on market opportunities in developing countries, "The 86 % Solution," received the 2007 Book-of-Year Award from the American Marketing Association.
He has published ten books to date, edited the Journal of Marketing Research, and has consulted with Fortune 500 companies and delivered executive development programs worldwide. He has extensive research in product diffusion, marketing strategy and marketing research methodologies.
Mahajan has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research.
Mahajan received B.Tech in Chemical Engineering from the Indian Institute of Technology at Kanpur, his M.S. in Chemical Engineering and his Ph.D in Management from the University of Texas at Austin.
|
