A member of the Advertising Department at The University of Texas since 1988, Dr. Richards holds the following degrees: Ph.D. (1988), University of Wisconsin (Mass Communication); J.D. (1981), Indiana University; B.S. (1977), Rochester Institute of Technology (Photography); A.A.S. (1975), Rochester Institute of Technology (Photography). His research interests primarily focus on advertising law and regulation, combining both legal research and experimentation. His publications include a book about deceptive advertising and articles that have appeared in numerous law journals, as well as the "Journal of Public Policy & Marketing,"; "Journal of Consumer Affairs, "; "Journal of Current Issues and Research in Advertising, "; "Journal of Advertising Education," and "Advertising Law Anthology." He serves on the editorial boards of the Journal of Public Policy and Marketing and the Journal of Interactive Advertising, and is licensed to practice law in Colorado and Indiana.