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BIOGRAPHY
Dr. Henderson's primary areas of research include branding, marketplace diversity (multicultural marketing), urban marketing and consumer networks (cognitive and social). Her research has been published in several outlets including the Journal of Advertising, the International Journal of Research in Marketing and the European Journal of Operational Research. She teaches courses including Theories of Persuasion, Marketing Management, Marketing Strategy, Consumer Behavior, Brand Management, Integrated Communications Management and the Global Academic Travel Experience (GATE) to Southern Africa. Prior to pursuing her Ph.D., she worked for several years at IBM in Relationship Marketing (specializing in the Healthcare, Insurance and Pharmaceutical Industries) and briefly in Brand Management at Kraft Foods.
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