Follow-up materials
for the Social Media Collaborative @UT
held December 1, 2009
hosted by:
Paul Walker - Office of the President
Nyleva Corley - Office of Public Affairs
Lisa Crider - College of Communications
Last updated 12/9/09
Social Media Channels and Technology
Other Information
- UT Social Media Directory,
Twitter Info, Workshop attendee list, KXAN News coverage
Strategy: Achieving UT and Unit Goals & Objectives
- The Landscape - Why Social Media is Vital to UT and Its Future
(coming soon)
S. Craig Watkins, Ph.D. - Associate Professor, Radio-TV-Film- Craig's blog: http://www.theyoungandthedigital.com/
- Craig's blog: http://www.theyoungandthedigital.com/
- UT's Social Media Framework - A Strategic Approach
Paul Walker - Special Assistant to the President
Listen: Understanding the Online Conversation
- Executive Summary of the Online Conversation around UT
Nyleva Corley - Manager, Web & Social Media, OPA
and Dorian Walker - UT Senior
- The Listening Process & Tools - The Key to Effective Social Media
Brittany Paxman - UT Senior and Online Analyst
Influence: Creative Ways to activate Influencers
- Case Study: Poe Mania - from Goth to Geezer
Jen Tisdale and Alicia Dietrich, Public Affairs, Harry Ransom Center- Poe-Mania Handout (pdf)
- Poe-Mania Handout (pdf)
- Activating Influencers Online and Offline
Tim Hayden, CEO, GamePlan
Social Media Channels and Technology - Lunch Presentation
- Social Media Platforms - What's Hot and What's on the Horizon
Keene Haywood, Ph.D., Manager, Computing Services, CIE
Engage: Creating Value-Based Relationships with Alumni
- The Social Media Equation, p=mv
Dave Wenger, Director, McCombs School of Business
Jason Molin, Webmaster, McCombs Scool of Business- SMUG: Jason Molin hosts the Social Media User Group weekly on Monday from 3-4PM in the Technology Training Lab at McCombs. We discuss and share info on any topics surrounding blogging and social media. Bring your questions and social media experiences! For more info email Jason.Molin@mccombs.utexas.edu
- SMUG: Jason Molin hosts the Social Media User Group weekly on Monday from 3-4PM in the Technology Training Lab at McCombs. We discuss and share info on any topics surrounding blogging and social media. Bring your questions and social media experiences! For more info email Jason.Molin@mccombs.utexas.edu
- Best Practices in Building an Engaged Facebook Fanbase
Brooke Hovey, Managing Director, Cohn-Wolfe Digital
- Four UT "Engage" Programs
- Learn about KNOW
David Holston, Director, OPA - Texas iPhone Application
John McCall, Associate, V.P., Development - The Ideas of Texas
Geoff Leavenworth, Special Assistant to the President - The Master Class
Marsha Miller, OPA &
Juan Garcia, Video & New Media Producer, Faculty Innovation Center, Cockrell School of Engineering
- Learn about KNOW
- From Analytics to Performace Management
David Cook, Director, ITS and Davis Holston, Director, OPA
- Best Practices in Performace Management
Sean McDonald, Principle, Ant's Eye View
- UT Social Media Directory on KNOW
- Twitter
- Conference hash tag #utsmc
- Twitter ppt - aggregates tweets - must view as slide show, PC only
- Workshop attendee invitation spreadsheet - Attendance was not taken.
- KXAN coverage of @UT conference