Meaning

The value of universities is their ability to find solutions to important social issues and advance society through the education of its citizens and the development of new knowledge through meaningful research. An educated public is better qualified to address the issues of the day, makes for stronger communities and economies. The University of Texas at Austin is a national leader in developing highly educated citizens who are well qualified to address the urgent needs of society. This is the strength of our institution.

“What Starts Here Changes the World” captures the idea that the university is able to make a greater impact in the areas of innovation, social and economic growth because of its size and impact in a vast number of fields. Our brand message aims to communicate the true value and distinctiveness of our university.

When we talk about our university, we need to make sure we clearly articulate our value, our ability to transform large numbers of people through advanced education, our research strength and our attractive location.