Purpose

You know how great UT is. Now tell it to the world.
The world of higher education is as competitive as any business or industry. The University of Texas at Austin is vying for top faculty, top students, donor dollars and public support. To be successful, it needs a consistent, powerful brand that clearly communicates the university’s distinctive qualities and strengths. By creating a common understanding of the brand among staff, faculty, students and the people of Texas and the nation, we reinforce the great value the university brings to the world.

Our Positioning Statement:
The University of Texas at Austin is dedicated to improving the quality of life of the people of Texas and the United States. We are a leading provider of education and research with a depth and diversity of resources unmatched by most other public universities. As an enduring symbol of the spirit of Texas - big, ambitious and bold - the university drives economic and social progress in Texas and serves our nation as a leading center of knowledge and creativity.