Toolkit
Thematic Language
Visual Style
Putting the elements together
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Putting the Elements Together: Colleges and departments can choose to integrate the university’s message in ways that are most relevant to their audiences. Even within the same college, different materials might require more or fewer branding elements. We’ve established two branding categories to show ways different types of documents might incorporate the branding guidelines:
Uniform:
The uniform category offers a formal, consistent look that generates instant brand awareness. All the design decisions for this approach have been made, so incorporating this look is simple and efficient. Examples of uniform communications include institutional communications, stationery, business cards, forms and signage. Top-level administrative units, the President’s Office, the VP offices and university-wide communications would most likely use this approach.
Elements that make up the uniform category include:
- The university stacked wordmark
- The “What starts here…” tagline
- The burnt orange field
- Garamond and universe fonts
- The university positioning statement
Click on the image above to view a larger version.
Shared:
The Shared category allows the author/designer flexibility to meet audience needs but still maintains consistent branding. Ideally, the audience understands the type and purpose of the communication because of its traditional look and format. When producing communications like advertisements, brochures, pamphlets and other more casual communications use the wordmark and the tagline.
Elements that make up the shared category include the following:
- The university stacked wordmark
- The “What starts here…” tagline
- The university positioning statement
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