UT Brand

Toolkit

Thematic Language Visual Style Putting the elements together

Thematic Language: To help you express the key ideas that support the brand, we’ve developed several paragraphs that clearly describe the university’s positioning. Feel free to incorporate these messages directly into any or all written materials that are disseminated by or about the university reports, presentations, brochures, etc. (That’s right this is the one time the university will encourage you to copy and paste.)

Our Tagline: What starts here changes the world.
As the foundation of the university brand, the tagline should always be written in a consistent fashion. If used haphazardly (for example, with incorrect wording or punctuation) the tagline loses much of its value. A graphic version of the tagline is available for download.

Our Positioning Statement
The University of Texas at Austin is dedicated to improving the quality of life of the people of Texas and the world. We are a leading provider of education and research with a depth and diversity of resources unmatched by other public universities. As an enduring symbol of the spirit of Texas - big, ambitious and bold - the university drives economic and social progress and serves our nation as a leading center of knowledge and creativity. What starts here changes the world.

Our Size
The University of Texas at Austin is a leading public research institution, unmatched by most other institutions in the size, scope and diversity of its offerings. For example, the university graduates the largest number of doctoral and masters students in the nation. The university has a depth of resources, talent and technology, making it uniquely suited to move the nation forward through economic and social discovery, ensuring a vibrant future. What starts here changes the world.

Our Impact
The University of Texas at Austin makes the world a better place by leveraging its research and knowledge to address the needs of the state, the nation and the world. Our concentration of talent, combined with our resources, keeps the nation competitive and promotes prosperity. The university is an engine for economic and social change, developing new ideas that drive industry and produce a productive, educated workforce. What starts here changes the world.

City of Ideas
The University of Texas and the city of Austin offer a home for the creative minds of the world. Few major universities are centered in a community as vibrant, diverse and exciting as Austin. Because the university offers a unique quality of life built on a tolerant, technological and creative atmosphere, we attract talented people from all over the world. Firms like Dell, Sematech, Freescale, IBM, 3M, AMD, Intel and Apple locate here so that they can pull from the rich talent pool created by the university. What starts here changes the world.

Toolkit Thematic Language Visual Style Putting the elements together	Thematic Language: To help you express the key ideas that support the brand, we’ve developed several paragraphs that clearly describe the university’s positioning. Feel free to incorporate these messages directly into any or all written materials that are disseminated by or about the university reports, presentations, brochures, etc. (That’s right this is the one time the university will encourage you to copy and paste.) Our Tagline: What starts here changes the world. As the foundation of the university brand, the tagline should always be written in a consistent fashion. If used haphazardly (for example, with incorrect wording or punctuation) the tagline loses much of its value. A graphic version of the tagline is available for download. Our Positioning Statement The University of Texas at Austin is dedicated to improving the quality of life of the people of Texas and the world. We are a leading provider of education and research with a depth and diversity of resources unmatched by other public universities. As an enduring symbol of the spirit of Texas - big, ambitious and bold - the university drives economic and social progress and serves our nation as a leading center of knowledge and creativity. What starts here changes the world. Our Size The University of Texas at Austin is a leading public research institution, unmatched by most other institutions in the size, scope and diversity of its offerings. For example, the university graduates the largest number of doctoral and masters students in the nation. The university has a depth of resources, talent and technology, making it uniquely suited to move the nation forward through economic and social discovery, ensuring a vibrant future. What starts here changes the world. Our Impact The University of Texas at Austin makes the world a better place by leveraging its research and knowledge to address the needs of the state, the nation and the world. Our concentration of talent, combined with our resources, keeps the nation competitive and promotes prosperity. The university is an engine for economic and social change, developing new ideas that drive industry and produce a productive, educated workforce. What starts here changes the world. City of Ideas The University of Texas and the city of Austin offer a home for the creative minds of the world. Few major universities are centered in a community as vibrant, diverse and exciting as Austin. Because the university offers a unique quality of life built on a tolerant, technological and creative atmosphere, we attract talented people from all over the world. Firms like Dell, Sematech, Freescale, IBM, 3M, AMD, Intel and Apple locate here so that they can pull from the rich talent pool created by the university. What starts here changes the world.

UT Directory \| UT Offices A-Z \| Campus & Parking Maps \| UT Site Map \| Calendars \| UT Direct \| Accessibility ©2006 University of Texas at Austin