Toolkit

Visual Style: Consistent visual assets go a long way toward creating a distinctive and identifiable brand. Encompassing such elements as color choice, font choice and layout, these guidelines keep university communications clear and recognizable. Visual assets include:

The university stacked wordmark (download pdf)

The “What starts here…” tagline (download pdf)

The burnt orange field (See the Visual Guidelines for more information on CYMK, RGB, and Hex values)

For more information about the university identity, writers style, and Web guides go to the visual guidelines at www.utexas.edu/visualguidelines/