| Vol. 3 No. 4 |
Perspectives
|
Spring 2003 |
| Vol. 3 No. 4 |
Perspectives
|
Spring 2003 |
 | What’s a wordmark?
|
The College of Pharmacy has adopted a new way to be identified. It now has an official wordmark.
What’s a wordmark?
A wordmark is typography and sometimes graphics arranged in such a manner as
to easily identify a program, a product, or an organization. Often, as is the
case of Pharmacy’s new wordmark, the elements can be presented in several
different configurations.
Commercial companies such as Coke and Nike have well recognized wordmarks. A
red soda vending machine with white letters viewed from a distance is a sure
sign that Coca Cola products are available. The same level of recognition is
common for the Nike check mark.
Work to develop a College of Pharmacy wordmark began on Fall 2002 when a team
of College representatives who work with publications and public relations met
with Dean Steven Leslie and Dave Holston, director of creative services in the
UT Office of Public Affairs. From survey responses submitted by the College
team, Holston and his staff developed the selected wordmark seen here in three
different orientations.
The graphic is a modern, stylized version of the bowl of hygeia, a representation
of pharmacy dating back to the mythology of the Greco-Roman world of 500 B.C.
The modern presentation of the historic symbol represents the College’s
appreciation for the the profession’s distinguished past while looking
forward to the future.
The serif font was chosen to represent the strong nature of the pharmacy profession
and the College.
The typography creates a strong representation of the College and its proud
tie to The University of Texas at Austin.
Look for the College’s new workmark to begin appearing on all college publications and on the web.
| Return to Focus | Send Your Alumni News |