Shepherd Book Receives National Award
A publication edited by Dr. Marv Shepherd, professor of health outcomes and pharmacy practice, has been chosen to receive the American Medical Writers Association's (AMWA) 2011 Medical Book Award in the Health Care Professionals Category. The award, established more than 30 years ago to recognize the best in medical writing, will be presented on October 21 at the AMWA's 71th annual meeting in Jacksonville, Fla.
Shepherd was one of three national pharmacy and management leaders to serve as editor of the book, "Pharmacy Management, Leadership, Marketing and Finance." Working with his as co-editors were Dr. Maria Chisholm-Burns, department head and professor at the University of Arizona's College of Pharmacy, and Dr. Allison Vaillancourt, vice president of human resources at the University of Arizona.
The book features chapters from 50 authors on topics including leadership essentials, innovation and entrepreneurship, ethical decision making, purchasing and managing inventory, third party payment for drugs in retail settings, pharmacy business and staff planning, understanding and applying marketing strategies, creating and identifying desirable workplaces, and negotiating techniques.
Shepherd said the overall aim of the book is to help groom the next generation of pharmacy leaders, noting that it has been included in the curriculum of approximately 30 schools of pharmacy. Practicing pharmacists have also embraced the publication, particularly for its chapters on negotiating, communication effectively and career planning.
"Today's leaders went to pharmacy school in the 1960s and 70s and are beginning to retire," he said. "There is significant need to develop new leadership in all areas."
The book features a companion website with online resources to assist professors in utilizing the book in their classrooms. Editors are currently working on the next edition of the publication that will include additional chapters.