Strategic Positioning Project for Goodwill Industries of Central Texas – Christopher T. King

Strategic Positioning Project for Goodwill Industries of Central Texas

Principal Investigator:

Christopher T. King

Sponsor:

Goodwill Industries of Central Texas

Research Partners:

Goodwill Industries of Central Texas, Goodwill Industries International

Project Duration:

August 2010 – January 2011

Description:

The Strategic Positioning Project was a collaborative effort of Goodwill Industries of Central Texas (GICT), Goodwill Industries International (GII), and the Ray Marshall Center. The Workforce Development Services division at GICT has three main program areas – Youth Services, Community Rehabilitation Services, and Job Source – targeting populations whose needs and circumstances tend to undermine their ability to navigate labor markets and develop successful livelihood strategies.

The Ray Marshall Center measured the effects of existing GICT programs and services, and mapped participants, services, and job placements in Central Texas in order to assess the effectiveness of GICT's existing workforce services for youth, disadvantaged adults and persons with disabilities. In addition, based on a national scan of innovative and successful programs and services around the country, the project formulated mechanisms for improving outcomes and community impacts by intensifying and/or expanding current services, extending geographic and/or target group coverage, or introducing new options to the current array of services offered.

Reports Available:

Strategically Positioning Goodwill Industries of Central Texas
Researchers: Christopher T. King and Daniel O'Shea
Date: June 2011
Publication Type: Final Report. 156pp.

Also Available:
Presentation of Strategically Positioning Goodwill Industries of Central Texas: Recent Research Results . 19pp. Prepared for and presented at GICT Board of Directors May 2011 meeting.

 
Ray Marshall Center

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