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Explanation:
Video clips are created to give
informative/encouraging narratives for employees to participate in the
survey. Governor Rick Perry's video clip is displayed on the Survey's
website. It provides a personal greeting to his viewers and tells about the
importance of taking the survey. Organizations also have the opportunity
to make video clips for the survey.
Benefits:
This video medium is much more
personal and interactive than a typewritten message. All too often
organizational life may seem impersonal and leaders may appear remote. The
video represents a rapid and direct means for leaders to connect with
organizational members. Viewers of video clips may
better understand the importance of the survey when they see the Governor
or a representative from their organization talking to them. This may
improve response rates and the number of organizations that participate,
as well as generate more interest from non-state agencies.
Example
Video
Clip
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