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Crisis Specialist
When claims of racial slurs by white Texaco executives against black co-workers hit the newsstands late last year, the company scrambled to repair the damage to its image. Unexpected disasters can cost companies a fortune and send their reputations into a tailspin. The duties of crisis management specialists include reporting bad news to the media and encouraging their bosses to repair a tarnished image with an act of goodwill. These PR jobs are expected to grow by 55 percent by the year 2006.
Training Required:
Most crisis specialists have a strong background in public relations with a government agency or private business. A degree in journalism, advertising, or other communications-related field is the traditional route, but some business schools like Dartmouth's Amos Tuck include crisis management in their curriculum.