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Grad Catalog 03-05

CONTENTS

CHAPTER 1
Graduate Study

CHAPTER 2
Admission and
Registration

CHAPTER 3
Degree
Requirements

CHAPTER 4
Fields
of Study

CHAPTER 5
Members of
Graduate Studies
Committees

APPENDIX
Course
Abbreviations

 

    

Advertising

--continued

 

Graduate Courses

The faculty has approval to offer the following courses in the academic years 2003-2004 and 2004-2005; however, not all courses are taught each semester or summer session. Students should consult the Course Schedule to determine which courses and topics will be offered during a particular semester or summer session. The Course Schedule may also reflect changes made to the course inventory after the publication of this catalog.

Unless otherwise stated below, each course meets for three lecture hours a week for one semester.

Advertising: ADV

380J. Quantitative and Qualitative Research.
An introduction to advertising research designs and procedures. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.

381. Consumer Behavior.
An interdisciplinary study using behavioral science concepts to explain consumer motivation, information processing, and consumption behavior; sociological and psychological factors affecting the consumption process and the marketing/advertising of goods and services. Prerequisite: Graduate standing and Advertising 380J.

382J. Theories of Persuasive Communication and Consumer Decision Making.
Communication and behavioral science theories as they relate to contemporary advertising practices. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.

483. Supervised Individual Creative Studies.
Conference course. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and written consent of instructor received prior to registering.

Topic 1: Art Directors' Seminar.

385. International Advertising.
Study of the managerial, economic, legal, and cultural aspects of multinational advertising. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.

Topic 1: Strategic Advertising Principles.

387. Creative Strategies.
The process of developing creative concepts and their effective execution. Prerequisite: Graduate standing and consent of instructor and the graduate adviser.

388J. Principles of Advertising Management.
The study of planning, organization, and control of the advertising functions. Prerequisite: Graduate standing, Advertising 370J or the equivalent, and consent of the graduate adviser.

388K. Integrated Communications Management.
The application of management principles to the solution of integrated communications management problems. Prerequisite: Graduate standing.

389, 489. Problems in Specialized Fields of Advertising.
Research project chosen from area of student's major interest; written report or creative project required. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing, consent of instructor, and written consent of the graduate adviser received prior to registering.

Topic 1: Computer Graphics--Creative Sequence.

391K. Seminar in Advertising.
Survey and analysis of current advertising issues and practices. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.

Topic 1: Interactive Advertising.

Topic 2: Advanced Account Planning.

392. Issues in Advertising Theory and Research.
Examination of important current areas in advertising research and theory. May be repeated for credit when the topics vary. Prerequisite: Admission to a doctoral program and consent of the graduate adviser.

698. Thesis.
The equivalent of three lecture hours a week for two semesters. Offered on the credit/no credit basis only. Prerequisite: For 698A, graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering; for 698B, Advertising 698A and written consent of the supervising faculty member and the graduate adviser received prior to registering.

398R. Master's Report.
Preparation of a report to fulfill the requirement for the master's degree under the report option. The equivalent of three lecture hours a week for one semester. Offered on the credit/no credit basis only. Prerequisite: Graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering.

399R, 699R, 999R. Dissertation.
Offered on the credit/no credit basis only. Prerequisite: Admission to candidacy for the doctoral degree and written consent of the graduate adviser received prior to registering.

399W, 699W, 999W. Dissertation.
Offered on the credit/no credit basis only. Prerequisite: Advertising 399R, 699R, or 999R, and written consent of the graduate adviser received prior to registering.

 


Top of File     

About the Program: Advertising

      

 

Graduate Catalog
Contents
Chapter 1 - Graduate Study
Chapter 2 - Admission and Registration
Chapter 3 - Degree Requirements
Chapter 4 - Fields of Study
Chapter 5 - Members of Graduate Studies Committees
Appendix - Course Abbreviations

Related Information
Catalogs
Course Schedules
Academic Calendars
Office of Admissions


Office of the Registrar
University of Texas at Austin

12 August 2003. Office of the Registrar

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