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Graduate Catalog | 2005-2007
Red McCombs School of Business


to courses in I B International Business | MKT Marketing »

Doctor of Philosophy

Facilities for Graduate Work

The McCombs School contains the physical facilities, computing systems, and research centers that support graduate work. Of particular relevance to marketing students is the Center for Customer Insight, which works to develop pragmatic, market-relevant management knowledge, skills, and experience.

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Areas of Study

Students in the doctoral degree program in marketing concentrate in buyer behavior, international marketing, marketing management, or quantitative methods.

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Graduate Studies Committee

The following faculty members served on the Graduate Studies Committee in the spring semester 2004-2005.

Mark I. Alpert
Susan M. Broniarczyk
Eli P. Cox III
William H. Cunningham
Kate Gillespie
Linda L. Golden
Wayne D. Hoyer
Julie R. Irwin
Romana Khan
Vijay Mahajan
Leigh M. McAlister
Robert A. Peterson
Rajagopal Raghunathan
Raji Srinivasan
Frenkel Ter Hofstede
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Admission Requirements

Admission decisions are made by the PhD Admission Committee. Decisions are based on a balanced consideration of multiple factors, including academic credentials, test scores, work experience, personal statement, and letters of recommendation.

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Degree Requirements

Before beginning advanced work toward the degree, students must demonstrate computer literacy and functional competence in economics, mathematics, and business administration. These background requirements may be met by coursework the student has taken within the past five years or by work completed after the student enters the program; to fulfill the computer literacy requirement, the student may also seek certification of his or her proficiency in data analysis from a member of the faculty.

All students must then complete a course in each of the four tools essential to marketing research--behavioral science, mathematical statistics, multivariate statistics, and experimental design--and five seminar courses in marketing. In addition to these core courses, students complete eighteen hours of coursework, including twelve hours at the graduate level, in buyer behavior, international marketing, marketing management, or quantitative methods. After completing most of the core courses and area courses, students take the comprehensive examination. They then complete at least twelve hours in specialization courses in the field of the dissertation, conduct research, and write the dissertation.

A well-prepared student generally completes the program in four years.

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For More Information

Campus address: College of Business Administration Building (CBA) 7.202, phone (512) 471-1126, fax (512) 471-1034; campus mail code: B6700

Mailing address: The University of Texas at Austin, Doctoral Program, Department of Marketing, 1 University Station B6700, Austin TX 78712



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Graduate Catalog | 2005-2007 Marketing program | courses

Fields of Study

    Office of the Registrar     University of Texas at Austin copyright 2005
    Official Publications 16 Aug 2005