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Graduate Catalog | 2005-2007
College of Communication


to courses in ADV Advertising »

Master of Arts
Doctor of Philosophy

Facilities for Graduate Work

In addition to the extensive library and computer resources available on the campus, certain special resources provide support for graduate work in advertising.

Classrooms and laboratories devoted to research and creative work in advertising include a copy and layout studio equipped with the latest computer technology for advertising design and production; the University Co-op Interactive Studio, which includes data banks of media and market studies for audience analyses, research on media trends and competitive expenditures, and other studies; the Leo Burnett Library, containing Clio award-winning commercials from 1960 to the present and creative advertising texts and periodicals; the John Paul Goodwin Conference Room, equipped for client and research presentations; and a collection of over a thousand television and radio commercials for studies on commercial trends, comparative appeals, and cultural developments.

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Graduate Studies Committee

The following faculty members served on the Graduate Studies Committee in the spring semester 2004-2005.

Ronald B. Anderson
Neal M. Burns
Sejung Choi
Isabella C. M. Cunningham
Terry Daugherty
Minette Drumwright
John A. Fortunato
William G. Griffin
Geraldine R. Henderson
LeeAnn Kahlor
John D. Leckenby
Wei-Na Lee
Deborah K. Morrison
John H. Murphy
Jef I. Richards
Patricia A. Stout
Carson B. Wagner
Gary B. Wilcox
Jerome D. Williams
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Admission Requirements

The entering student must hold a bachelor's degree from an accredited institution. All students must complete each of the following courses or its undergraduate equivalent prior to enrollment or during the first two semesters: Advertising 385 (Topic 1: Strategic Advertising Principles), 385 (Topic: Media Research), Marketing 320F (Foundations of Marketing), and a statistics course.

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Degree Requirements

In addition to the general University requirements for the master's degree, Advertising 380J, 382J, 387, and 388K are required for the Master of Arts with a major in advertising.

Option II. The Master of Arts is offered both in a traditional format and in the Option II format. Option II provides a planned program of study that includes intensive summer work and special internationally focused enrichment opportunities. It gives students enrolled in participating academic programs access to a multinational and global experience. Option II students must complete a master's report.

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Dual Degree Programs

Master of Arts/Master of Business Administration

This dual degree program is designed to develop leaders for an increasingly complex world. The program exposes students both to the issues and principles involved in communication and business and to the skills and techniques needed for efficient and effective management. The student must complete a total of sixty-nine semester hours of coursework in the Department of Advertising and the McCombs School of Business. The advertising program may require additional hours of background work.

A joint committee composed of faculty members from both the Department of Advertising and the McCombs School of Business selects students for admission. Students must be accepted by both programs before admission to the dual program.

Upon admission to the dual degree program, the student must pay a nonrefundable enrollment deposit to indicate that he or she accepts the offer of admission. The deposit serves to confirm the student's intention of enrolling in both programs and is applied to the payment of fees when the student enrolls. Students who demonstrate financial need may qualify for assistance to cover the deposit.

Master of Arts/Master of Public Affairs

The purpose of this dual degree program is to allow students to study the relationships among the theories and processes of communication and a variety of public policy issues. It is designed to meet the need for public policy analysts with an understanding of the principles and techniques of communication and to equip communication specialists with an understanding of the public policy process. Students are expected to complete a total of sixty-nine semester hours of coursework in the Department of Advertising and the Lyndon B. Johnson School of Public Affairs, including a master's report and a summer internship.

Admission to the public affairs program is considered by an Admissions Committee made up of faculty members and second-year students. Admission to the advertising program is considered by the program's Graduate Studies Committee. After the student has been admitted to each program, a decision on his or her application to the dual program is made by consultation between the two programs.

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For More Information

Campus address: Jesse H. Jones Communication Center (Academic) (CMA) 7.142, phone (512) 471-1101, fax (512) 471-7018; campus mail code: A1200

Mailing address: The University of Texas at Austin, Graduate Program, Department of Advertising, 1 University Station A1200, Austin TX 78712



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Graduate Catalog | 2005-2007 Advertising program | courses

Fields of Study

    Office of the Registrar     University of Texas at Austin copyright 2005
    Official Publications 16 Aug 2005